以品牌视觉为核心的
独立设计实践。Independent practice
shaped by brand
vision.

品牌设计总监，拥有12年以上视觉设计经验，经历涵盖广告公司、品牌设计公司与企业品牌端。具备10人以上团队管理经验，曾负责跨地域业务承接、团队从0到1搭建、设计体系梳理、人员分工及整体视觉方向把控。

长期专注品牌视觉、产品包装与标识导视，熟悉从策略创意、方案设计、物料制作到施工验收的完整流程，并具备品牌从0到1搭建及1.0到2.0升级经验。熟练使用 Midjourney、ChatGPT、Lovart、Codex、即梦等AI工具，并将其应用于设计创作与团队效率提升。

Brand Design Director with more than 12 years of visual design experience across advertising agencies, brand design studios and in-house teams. Experienced in leading teams of over ten, including cross-regional business transitions, building teams from the ground up, restructuring design systems and directing the overall visual output.

Specialising in brand identity, packaging and wayfinding, Shan has end-to-end experience spanning strategy, creative development, production and on-site implementation. His work includes building brand systems from 0 to 1 and leading visual upgrades from 1.0 to 2.0. He also integrates AI tools—including Midjourney, ChatGPT, Lovart, Codex and Jimeng—into design development and team workflows.