Shan design

Brand Design Director with more than 12 years of visual design experience across advertising agencies, brand design studios and in-house teams. Experienced in leading teams of over ten, including cross-regional business transitions, building teams from the ground up, restructuring design systems and directing the overall visual output.

Specialising in brand identity, packaging and wayfinding, Shan has end-to-end experience spanning strategy, creative development, production and on-site implementation. His work includes building brand systems from 0 to 1 and leading visual upgrades from 1.0 to 2.0. He also integrates AI tools—including Midjourney, ChatGPT, Lovart, Codex and Jimeng—into design development and team workflows.